# AI as a strategic must and competitive advantage

*AI is a strategic must-have for any company that wants to achieve greater efficiency, new revenue opportunities, and increase customer loyalty. It is quickly becoming a competitive advantage for many organizations. With AI, companies can accomplish more in less time, create personalized and compelling customer experiences, and predict business outcomes to generate greater profitability.*

*But AI is still a new and complex technology. To get the most out of it, you need expertise in how to create and manage your AI solutions at scale. A successful AI project requires more than simply hiring a data scientist. Companies must implement the right tools, processes, and management strategies to ensure success with AI.*