# How AI can help organizations

*The core principle of AI is to replicate, and then exceed, the way humans perceive and react to the world. It is fast becoming a mainstay of innovation. Powered by various forms of machine learning that recognize patterns in data to enable predictions, AI can add value to your business by:*

* *<mark style="background-color:blue;">**Providing a more comprehensive understanding of the abundance of data available**</mark>*
* *<mark style="background-color:blue;">**Relying on predictions to automate overly complex or mundane tasks**</mark>*


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